Why does Code Enigma offer Content Strategy Services?
Content strategy focuses on using content to help you achieve your objectives and fulfil the needs of your users. By offering these services we help our clients to accomplish more successful web projects overall.
What do we mean by success? For commerce sites, the answer is clear - get your content strategy right and you make more sales! But content strategy is invaluable to any business for whom the Internet is a core communication channel, be it an intranet, corporate website, customer support portal, it doesn't matter.
To illustrate this with some practical examples, if your customer support content is backed by careful content planning, you will have a better customer experience, happier customers, higher retention and less phone calls to your support services, which is sure to be a tangible cost saving.
Another great example is internal content strategy. According to a study by IBM, 7.5% of documents in a company, on average, are badly categorised or lost. It has been calculated that finding those documents again has an average cost of about £80 per document. So if an organisation has 10,000 documents, there are probably 750 missing and the cost of recouping them is around £60,000. Good content strategy includes the principles of taxonomy and "findability", it truly helps your organisation avoid these situations.
Do we need Content Consultancy?
In our work with organisations for whom their websites is business critical, we have often noticed a disconnect between the technology decisions and the business and content decisions. During a web project, people get carried away with the almost infinite possibilities technology offers us. That is traditionally when project teams become overly ambitious.
The resulting development projects are hard to manage and give birth to a complex first iteration of a site which makes it even harder to deliver a site by the agreed deadline, within the agreed budget at the agreed quality levels.
It also raises the danger of the people who are planning the website losing sight of the commercial objectives of the project and getting lost in the technology.
We believe good content consultancy helps our customers stay on track with their objectives.
So how do we help our clients directly?
Content Strategy Consultancy
On site workshops & consultancy to get up to speed with Content Strategy, kick start a new web project or help with individual content tasks.
Site Optimization Analysis & Reporting
Quality content is key to perform well in search engines. But is your site optimised to let that quality content do its work?
Content & Site Usage Analysis
We help our clients translate their project objectives in measurable metrics and analyse their usage data to reveal UX and user flow weaknesses on their sites.
Learn more about our services on our Content Strategy Services page >>
Web projects have become increasingly complex
The amount of questions and decision involved in web projects is immense, as seen in the above infographic. Having an overall Digital Strategy to set out the guidelines within which these decisions are being made, is key. As a Web agency, we truly believe we need to be proficient in all these areas, in order to be able to provide a quality service to our clients, even if they only require our expertise for help with a single of these areas.
Content Strategy, not just a question for the content strategist.
By introducing the basic concepts of content strategy within the full Code Enigma team, we help our staff to develop, design, support & train “within context”. Or said in a different way, developers will understand why a certain feature is important to a client, prior to developing. As a result, the margin for misinterpretation of requirements is significantly reduced