Helping a mainstream TV network reach their audiences with Drupal

Sometimes we get asked to work on something more intricate than a website. ITV needed a competition engine that could handle 800 submissions a second and we relished the challenge.

After a series of scandals regarding phone ins, the government introduced legislation which said that if you ran a phone competition, announced on television,  you must have a free online option.

Media titan ITV was forced to deliver, very rapidly, an internally developed online competitions engine. The speed at which the work had to be delivered resulted in a system that - while effective - wasn’t optimally effective.

We were commissioned to replace the existing engine, which would run all competitions, applications and voting. We were tasked to achieve a dramatically improved content editor experience, competitions code that could be delivered in multiple forms (inline frame, JavaScript or embeddable HTML), legacy support for old competition URLs, integration with the vote counting and winner selection software, and blistering performance.

ITV still use the system we delivered today, and despite the complexity of the solution, there is as little custom code as possible to ensure it is maintainable for their team.

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