Helping a charity to rebrand and improve accessibility

The Nuffield Foundation Trust aims to improve social well-being by funding research and innovation projects in education and social policy, and building research capacity in science and social science.

Nuffield asked us to help with a Drupal 6 website that needed a quick rebrand. They have a new website due to go live, however, our design services were needed in the interim as their rebranding is already live in other parts of their business, creating inconsistency, and they were not in a position to wait for the new site.

We started in May and finished in June, which translated to the dedication of 5 days’ worth of one developer’s time to complete the job. We typically follow an Agile-Scrum methodology, but we’re flexible and choose the right approach for the work. This particular project required a Waterfall approach which allowed us to efficiently work on a clear and short list of defined tasks.

What we did:

  • Updated the Nuffield Foundation logo in the header and the favicon   Updated the colours, ensuring they provide enough contrast to pass accessibility standards
  • Removing Cufón from throughout the site
  • Cufón was a popular font-replacement technique circa 2010 that uses javascript and vector graphics to load custom fonts, these days we can use webfonts

In doing this we improved the accessibility of the website, improving the accessibility score on the homepage alone by 12%.

The outcome was clear; the branding inconsistency was bridged, and along the way we made improvements to the site’s accessibility, all in a short space of time.

We worked alongside Code Enigma as a delivery partner in a rapid turnaround project for the re-branding of a Drupal website for our client, Nuffield Foundation.

They provided an excellent, responsive service with attention to detail and delivered according to budget and schedule perfectly.

Ali Costerton - Senior Project Manager