If your website is not included on Google, one of the following is probably to blame:
- Your website has not yet been indexed by Google. New websites are the ones where you see this the most
- Google doesn't think your website is "relevant" or "trustworthy" enough to rank it for the keywords you want it to appear for
- In your robots.txt file, you've blocked the Googlebot crawler
- You may have checked the WordPress checkbox to "discourage search engines from indexing this site," selected another page as the canonical version, or set a page to "noindex."
- Google has de-indexed your site and imposed a penalty on you
- Your website has a technical problem that is preventing Google from scanning and indexing it
- It isn't accessible
- The content is not relevant to the visitor's search query/doesn't meet their expectations
- It takes too long to load
- You have spammy backlinks
- You have no authority
...The list of possibilities goes on.
Our technical SEO audit is a series of examinations that, once finished, will assess how search engine friendly your website is. As a website owner, you want to increase the visibility of your website in organic search results.
An SEO audit gives you insight into your website and shows you where you need to make changes to rank higher in organic search results. Regular algorithm updates by search engines necessitate an evaluation of your website to determine how these changes have affected you.
A nice place to start is at the beginning of a new project. Perform every six months if your website has been active for some time. A SEO audits timing should be compared to the size of your website. Because there are so many variables at play, a large website can require an audit more frequently than a small website.
We examine your website's presence in relation to best practises as part of our SEO audit. It is the initial phase of developing an implementation strategy with quantifiable outcomes.