Main image: Kanazawa Umimirai Library by "Forgemind ArchiMedia", released on Flickr.com under the Creative Commons Attribution 2.0 Generic license.
On this page we will gather articles related to Content Strategy. We aim to provide resources to people who want to better understand the discipline of content strategy as a framework, but also provide practical guides on performing certain content tasks.
Articles are organised in three sections:
Are you new to Content Strategy? Or is Content Strategy not in your job description, but you think you could benefit from understanding the basics? Then this section is for you.
Read about the principles of content strategy, its importance for organisations and read practical guides, for example, how to conduct a content audit.
If your job description mentions digital content, you’re likely to have been hearing about Content Strategy for a couple of years now. If digital content is on your everyday task list, knowing the principles of content strategy will help you become more effective at your job.
What’s the best editorial workflow for generating quality content for my site? We'll help you pick the right model that works for you, taking into account corporate culture, size of the organisation, available resources, internal politics, and so many other factors.
Content is used in a number of fields within an organisation. Sales, Marketing, PR, Customer Service, Accounting, Legal... Each of these will use content to its own needs. An overall Content Strategy can help all these stakeholders to work along each other, rather than against each other. But there are plenty of other reasons to invest in it.
Anyone who ever conducted a content audit knows they're time consuming and boring. And while there is no magical quick solution, in this article we will try to help identify how to conduct these in a methodical way.
One of the basic principles of content strategy is that you put the content to use either to obtain business goals, fulfil user needs, or (ideally) both. To better understand our users and audience, we can do user research, panel interviews, on site questionaires, etc. But all these are expensive. Although much more indirect as an indicator, on site usage analysis can give us a lot of insights into user behaviour. Hence this section, with practical tips on how to use Google Analytics.
In this post we explain basic Google Analytics metrics of website success. These will allow you to measure if your site is performing well in the light of the objectives of the site.
Many Drupal sites use Google Analytics to capture statistics on page views, but often, that's as far as it goes. That's fine if the only events that you're interested in are page loads, but what about all the other user interactions that happen on pages? With a bit of extra work, we can capture statistics on those too using the custom events feature built into the Analytics API.
When reading about making sites successful, one of the concepts that is always mentioned is conversion rate. But what does that stand for? What are conversions, and do they only apply to commercial websites?
Are you leading the development of a new site? Did you inherit a web project and want to know what to do next? Then this is your section: read about project management options, site launch plans, becoming a leading product owner, etc.
Marketing departments seem to have taken the lead in embracing content strategy, but that might also create the risk of reducing its potential. It's time for other departments in the organisation to step up the plate as well.
Having run an Agile-Scrum project management method for almost 3 years, Steve Cowie reflects on the challenges of pure agile project management as an agency and the difficulties of engaging with clients for whom it simply is not a good fit.
As promised, here’s a follow up to my previous blog on problems we’ve encountered using Agile-scrum methods when working as a distributed agency delivering client projects. In this instalment I’ll take a look at some of the modifications we’ve made to standard Scrum, to address those problems.
Finally! You’re about to get there! Almost! Nearly! Just the last bits! But wait, did anyone think of…? This is a list of 10 things you shouldn’t forget about when launching a new site.
For those new to Agile there is often an assumption made that the Scrum Master and the Project Manager are the same role. This is absolutely not the case. The two roles are very different and they each fit into approaches to projects that are wildly different. If anything, the Product Owner role is most closely aligned with the Project Manager role.