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Cloud computing became the pinnacle of IT in 2020 to now as a result of digital transformation trends spurred by remote work and the pandemic. Here's how the cloud leaders, hybrid market, and key SaaS players compare.

Cloud computing will remain the go-to solution for information technology in 2021 as organisations prioritise as-a-service providers above traditional suppliers, accelerate digital transformation programmes, and support the “new normal” of work following COVID-19.

While businesses build more multi-cloud infrastructure, cloud giants are gaining a larger portion of IT spending. According to a new Flexera survey on IT expenditures for 2021, money is streaming into AWS, Microsoft Azure and its SaaS offerings. On the Google Cloud Platform, big data and analytics workloads are also gaining appeal. IBM, Dell Technologies, HP, VMware and some hybrid cloud and even traditional data centres, all play a role.

Meanwhile, SAP and Oracle battle with Salesforce, ServiceNow, Adobe, and Workday for a bigger share. By introducing effective back-to-work enablement suites, Salesforce and ServiceNow successfully established themselves as key platforms.

Some of the important themes for 2021

COVID-19, as well as the trend to remote working and video conferencing, are all hastening cloud adoption. Businesses are increasingly seeing the cloud as a digital transformation accelerator and a tool that promotes company continuity. Because work was forced to be done remotely due to stay-at-home orders, tasks were largely accomplished on cloud infrastructure. 

Microsoft Teams and Google Meet, for example, become cogs in the greater cloud ecosystem of the corporations. Zoom makes money not only from subscriptions but also through the use of cloud platforms such as AWS and Oracle.


Multi-cloud is both a selling point and an aspirational goal for enterprises. Companies are well aware of the dangers of vendor lock-in and are working to abstract their applications so that they may be migrated between clouds. Legacy companies who have built systems that can connect to many clouds — typically with a heavy dose of VMware or Red Hat — are marketing the multicloud concept.

On the other hand, multi-cloud deployments remain a rivalry between AWS and Azure.

The goal of the game is to collect information. The more corporate data a customer stores on the cloud, the more devoted the customer is to the supplier. Cloud computing providers are well-known for marketing organisations on how to use their platforms to store data covering analytics to personalised experiences and everything between.

Cloud computing

Cloud computing providers are well-known for marketing organisations on the benefits of using their platforms to store data, which includes everything from analytics to personalised experiences.

The leading cloud service providers will differentiate themselves through artificial intelligence, analytics, IoT, and edge computing, as well as serverless and managed services.

These top cloud service providers will differentiate themselves through artificial intelligence, analytics, IoT, and edge computing.
The industry is in the grip of a sales war. Google Cloud hired executives to sell into wider industries, and its Anthos hybrid cloud programme has been expanded to close the sales gap with AWS and Azure. To access specific customers, cloud providers are shifting verticals. 

According to Gartner's Magic Quadrant 2020 research on public cloud providers, the "capability gap between hyper-scale cloud providers has begun to narrow." 


We offer managed Azure services. If you’re with Google Cloud, we can happily work with you, too. Contact us to discuss your specific needs.